Relevant Work Experience: Throughout my 28 years in banking, I held senior leadership roles and received consistent recognition for empowering high-performing leadership teams centered around customer experience, growth, and organizational efficiency. At global bank ING, I have been Global Leader responsible for digitizing customer journeys, products, and processes, benefiting 35 million clients. In previous roles, I led leadership teams in Wealth Management, Real Estate Finance, Corporate Banking, M&A, and SME Finance. Through my broad global private sector expertise in banking, I can add value to the BFSFCU Board. I am highly motivated to share my digitization leadership best practices, benefiting BFSFCU, our members, and future members.
Candidate’s Statement of Desire to Serve: My wife and I became BFSFCU members in August 2021 and went through several processes, e.g., onboarding, mortgage loan, credit card, and digital banking. Staff have been very welcoming, however digital customer experience, apps, and processes could be optimized. To acquire and retain WBG and IMF members and their children, I see opportunities for improvements in customer service and digital engagement, including launching innovative solutions. A new Credit Union service offering could be digital investment management, which in a previous role my team built from scratch to become Europe’s biggest robo-advisor. I am thoroughly committed to engage with and support initiatives accelerating BFSFCU’s digital and personal customer engagement, with the aim of giving existing and new members world-class customer experience and service, including the younger generation. A seat on the Board would provide an excellent opportunity to drive and support these initiatives.